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Enhance the value of your business

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Personal Benefits – a new twist on Employee Benefits!

Now in tandem with your benefits program you can offer Personal Life and Personal Critical Illness coverage to your employees. Personal Benefits provides affordable, portable coverage without your company having to bear the cost of administration and billing.

With Personal Benefits, your employees can purchase optional coverage and they make the payments directly to Manulife through our easy payment options. Since the plan member enters into the Personal Benefits contract directly with Manulife, coverage continues even if there is a change in employment and the coverage details remain completely confidential.

Personal Benefits are a simple and effective way to offer value without creating overhead for your business.

How to understand the value of your private business

Private companies make up a large proportion of businesses in Canada and across the globe; however, the average investor most likely cannot tell you how to assign a value to a company that does not trade its shares publicly. 

Private and public firm

The most obvious difference between privately held companies and publicly traded companies is that public firms have sold at least a portion of the company to the public during an initial public offering (IPO). Large private companies, on the other hand, have decided not to access the public markets (small companies generally do not have the ability to be public) for financing and therefore ownership in their businesses remains in the hands of a select few private investors. The list of owners typically includes the companies’ founders, along with initial investors such as friends and family (angel investors).

The biggest advantage of going public is the ability to tap the public financial markets for capital by issuing public shares or corporate bonds. Having access to such capital can allow public companies to raise funds to take on new projects or expand the business. The main disadvantage of being a publicly traded company is that the various regulatory bodies require such firms to post numerous filings, such as quarterly earnings reports and notices of insider stock sales and purchases. Private companies are not bound by such stringent regulations, allowing management to conduct business without having to be so concerned about regulatory policy and public shareholder perception. This is the primary reason why private companies choose to remain private rather than to enter the public domain.

*Personal Benefits are offered through Manulife Financial (The Manufacturers Life Insurance Company).

Establishing Business Value

Establishing an understanding of how to value your business is required at an early stage in succession planning. This knowledge is not only a key factor that affects the timing and viability of succession, but it is also required for tax, estate, and insurance planning. Most importantly, working through a valuation exercise helps to identify the value drivers and detractors of the business. Valuation drivers are characteristics of the business that have a material enhancing effect on the value of the business and, conversely, value detractors have negative implications on value.


ExpenseComp offers reliable features and benefits for small business owners. By reimbursing business expenses like salaries, rent, utilities and more, ExpenseComp can help make sure you don't have to close up shop early because of illness or injury. Plus, if you no longer need business expense protection you have the option to convert to an income protection plan.

ExpenseComp is sold by, and is a trademark of Manulife Financial (The Manufacturers Life Insurance Company).